
Mars Rover (NASA/JPL)
A little less Apollo, a little more Mars Rover. That was one of my business goals this year. To spend more wisely (or not at all.) In the nineties NASA began their Discovery Program using low-cost missions with robots with the motto “cheaper, faster and better.” In my first couple years freelancing I spent a lot on some pretty big “Apollo” items, thousands of dollars, some of it on items that I’ve only used on a couple jobs.
So this year I wanted to rein it in a bit. I’ve been pretty good about it, but like any addict, I have regressed a couple times. I bought another camera. Though in my defense, the camera has been very useful and was under $1000 (Canon 60D.)
I wanted to share some of my favorite purchases. Below are my three favorite purchases from 2011 (under $200), my three favorite all time purchases (under $200), and three great resources for free stuff. I think NASA would be proud.
Best of 2011:
Photoflex XS OCTODOME NXT KIT – $164.95
This has become one of my most-used photography tools. It’s small enough that I don’t even collapse it to store, but big enough to throw a nice soft light for a one-person portrait or even sometimes two people. But what makes this really useful is that it can also be used with video hot lights up to 500w. I haven’t tested it with my Lowell Omni-light (500w) but I have used it with my Lowell Pro Light (250w) and it handles the heat fine.
http://www.bhphotovideo.com/c/product/619739-REG/Photoflex_FV_SODXSKIT_XS_OctoDome_nxt_Kit.html
Editorial Photographers -$50
Ok, this one is a bit of a cheat since this is not the first year I was a member of this professional organization but technically I did “buy” it when I decided to renew. And it paid off this year in a big way. It was the main reason I landed the most lucrative job this year that involved a trip to shoot in Jamaica and Canada. The client found my listing on the EP web site, which thanks to alphabetical order, had me near the top of the list of Boston photographers. In fact, every pro organization that I have ever been a member of has helped new clients find me and paid for themselves and then some. Not to mention the networking events and occasional discounts on stuff when they partner with photo or video companies.
http://www.editorialphoto.com/
Bower Lens Adapter – FD (Manual Focus) System to Canon EOS -$39.99
This is one of my latest purchases so the jury is still out but I used it on a video shoot this week and it worked great. What this bad boy does is allow me to use old Canon FD lenses on my Canon EOS 60D and since my wife used to shoot with a Canon AE1, I have added three new prime lenses to my video camera bag. So for $40 I now have a 100mm 2.0, 50mm 1.8 and a 24mm 2.8 that have been sitting in a bag in the attic for the last decade. Winning!
http://www.bhphotovideo.com/c/product/522370-REG/Bower_ABEOS_Lens_Adapter_FD.html
Best all time:
Adobe Lightroom -$199
I think, bang-for-your buck wise, this was probably my best purchase of all time. I use it for every photo job I do. I can’t imagine not having it, especially when editing weddings with 2000-2500 images, all RAW. It saves tons of time by allowing you to apply batch actions to many photos. So if you have 30 photos in a row that are all a little yellow from tungsten lights, you can color correct one and then apply it to all the affected photos. I hardly even use Photoshop anymore, and when I do it’s usually just to work with layers when designing stuff with images and text. I do all my cropping, color-correcting, sharpening, etc., in Lightroom and then use it to export large batches of JPEGS. If you work for Adobe please do not read: I would probably pay three times the current cost for this program.
http://www.amazon.com/Adobe-65064073-Photoshop-Lightroom-3/dp/B003739DVY
Nikon SB 25 flash -$57
Hmmm, maybe I was a little hasty claiming Lightroom as my all time best purchase. I have used this old flash on most of my shoots as a second flash (off camera) and it is a workhorse. These are the old Nikon flashes for their film cameras so never attach it directly to your camera’s hotshoe because it could not only fry the flash but damage your camera. These are only for using with remotes, such as Pocket Wizards. I can shoot pretty much all day on one set of rechargeable AA batteries. I have dropped it onto cement from about five feet and it just keeps working. Best of all, you can get these on cheap from ebay. Actually that’s pretty much the only place you’re going to find one of these (or Craigslist) since they don’t make them anymore. Their prices have gone up from around $30 to $50-80 with the emergence of the web site Strobist (http://www.strobist.blogspot.com/) but they’re still very cheap. They have a slightly blue hue to them but I kinda like that for a back light / rim light, which is pretty much all I ever use it for. It looks like natural light coming in from a window. Other film flashes will work as well, as long as it has a sync which you’ll need to operate it with a remote. http://tiny.cc/tk57w

Final Cut Express $199 / Photoshop Elements $80
I think a lot of professionals look down their noses at the basic versions of software but sometimes they do do all you need to do so why pay 5-10 times the price for something you don’t need? I have owned both the full version of Photoshop and Elements and everything I have ever needed I can do in Elements including working with layers. Same with Final Cut. I now use Final Cut Pro 7 but really, there’s not much that Pro does that Express could not. Apple has since dropped Express but you can still buy express on Amazon or Ebay.
Final Cut Express 4:
http://tiny.cc/5qk43
Photoshop Elements 10:
http://www.bhphotovideo.com/c/product/822139-REG/Adobe_65136385_Photoshop_Elements_10_for.html
Free stuff:
YouTube
I’ve used YouTube to teach myself quite a bit, from software to shooting techniques. I learned a 3D graphics program, Blender, from a 12 year old kid on YouTube (http://www.youtube.com/user/super3boy) and Blender is not exactly user-friendly, intuitive. I also use YouTube to research products before I buy them. Sometimes it’s useful just to see products on YouTube just to get an idea of the scale since marketing photos often don’t show how big or small something is which is kind of important for things like soft boxes. The videos are usually pretty low quality and no where near as good as Lynda.com but, hey, it’s free.
http://www.youtube.com/
Open Source Mac
This is a great resource for free software for your mac. I’ve used several programs from this site and a couple programs I use almost on a daily basis. Neo Office is a great free version of Office which I use often for spreadsheets and is also useful when clients send PowerPoint files. I’ve also downloaded Audacity, Gimp, and Blender and have used them all on jobs. OpenOffice.org is another very good free version of Office.
http://opensourcemac.org/

Photoshelter business resources
Photoshelter is an excellent resource for photographers and offers great free ebooks and webinars on the business of photography.
http://www.photoshelter.com/mkt/research/